Local SEO Expert | HVAC, Plumbing, Roofing, Restoration, Dental SEO
I started in SEO in 2018 by chance — a local business owner asked me to help them show up on Google Maps. Three weeks later, they were ranking. I was hooked. Not by rankings, but by the direct connection between what I fixed technically and what happened to real businesses.
I spent the next 6 years working inside SEO agencies that served clients in the USA, UK, Australia, and Canada. That agency experience taught me something most freelancers don't have — how to run Local SEO campaigns at scale, across dozens of clients simultaneously, with the rigour that only comes from accountability to agency clients paying thousands per month.
I specialized in local service businesses because the stakes are real. A plumber who shows up #1 in their city gets their phone ringing. An HVAC company in the Map Pack doesn't need to spend $5,000/month on ads. A dental clinic with 300 reviews gets new patients on autopilot. That transformation — from invisible to dominant — is what I build.
I'm new to Upwork but not new to Local SEO. 6 years, 150+ projects, 7 industry verticals, and dozens of Map Pack #1 rankings speak for themselves. Now I'm bringing that experience directly to you.
First GBP optimization for a local business. Saw results in 3 weeks. Decided to go all-in on Local SEO.
Started working with a top SEO agency serving USA & UK clients. Learned enterprise-level Local SEO systems.
Led Local SEO campaigns for 40+ clients across HVAC, plumbing, dental. Managed multi-location strategies.
Deep into entity SEO, behavioral signals, AI search optimization. The advanced layer most freelancers never reach.
6 years of agency systems, now applied directly for businesses like yours — without the agency overhead.
I work in 7 industries, not 70. HVAC, Plumbing, Roofing, Dental, Restoration, Pest Control, and Travel have different ranking patterns, review dynamics, and citation ecosystems. Knowing each cold is the difference between average and excellent results.
Map Pack #1 means nothing if the phone isn't ringing. I track GBP calls, direction requests, and lead volume — and attribute revenue impact wherever possible. Rankings are a means to an end.
Agency experience gave me the systems and methodology. Working directly with you means you get senior-level attention on every task — not a junior executing a checklist.
Local SEO Expert | HVAC, Plumbing, Roofing, Restoration, Dental SEO
New to Upwork — but bringing 6 years of agency expertise and 150+ completed projects. Full escrow protection · Milestone-based payment · All reviews verifiable.
New to Upwork but not new to Local SEO — 6 years of international agency work speaks for itself.
Free 30-minute audit call & I'll show you exactly what's holding your rankings back.
Book a Free Audit Call on Upwork