Six local SEO services, built to be taken one at a time or combined into a full campaign. Every one is scoped before work starts, priced as a fixed project or monthly retainer, and reported on monthly. Below you'll find exactly what's included, who each service is for, and the results you can realistically expect — no vague deliverables.
Competitors show up in Google Maps & you don't, even when you're closer
Your Google Business Profile gets views but no calls
You dropped out of the Map Pack after a Google update
Agencies charged you monthly & showed you reports with zero new customers
Your competitors have hundreds of reviews & you have 12
You serve multiple cities but only rank in one
★ Most requested — Your Google Business Profile is the single biggest lever in local SEO. Most businesses have it maybe 40% complete. I take it to 100%, then keep it there.
Full CWV audit across desktop & mobile
LCP optimization: image, font, server response time
INP & FID fixes: JavaScript, main-thread blocking
CLS resolution: layout shifts, font swaps, ad insertions
Image optimization: lazy load, modern formats, sizing
CLS resolution: layout shifts, font swaps, ad insertions
Real User Monitoring setup & tracking
HVAC, Plumbing, Roofing, Dental, Restoration businesses
GBP listings getting zero or few calls
Businesses with suspended or unverified profiles
Anyone whose competitor outranks them in Maps
Map Pack movement within 4–8 weeks
+150–300% increase in direct calls from GBP
Direction requests and website clicks 2–4x
★ Most requested — Your GBP is your most powerful local ranking asset. Most businesses have it 40% optimized. I take it to 100%.
Proximity signal optimization — geo-coordinates, service area mapping
On-page local SEO: titles, headings, content, internal links
Service area landing pages — one per city or neighborhood
LocalBusiness schema with full service area markup
Local link building from high-relevance local sources
Map Pack rank tracking from multiple geographic points
Monthly competitive analysis — who's overtaking you and why
HVAC, Plumbing, Roofing, Pest Control, Restoration businesses
Service businesses covering 1–15 cities or zones
Businesses currently showing up on page 2–3 of local results
Businesses losing "near me" searches to national chains
Map Pack movement within 4–8 weeks
+150–300% increase in direct calls from GBP
Direction requests and website clicks 2–4x
Inconsistent business information across the web is silently suppressing your Map Pack rankings. I find every inconsistency and fix it.
NAPinconsistency report and remediation plan
50+ core citation submissions (Yelp, BBB, Apple Maps, Bing, Angi, etc.)
Industry-specific directories (Angi for home services, Zocdoc for dental, etc.)
Duplicate listing identification and removal
Ongoing citation monitoring and alert system
Businesses that have moved or rebranded
Businesses with multiple phone numbers in the wild
New businesses starting citation profile from scratch
Any business that hasn't audited citations in 12+ months
NAP consistency 95%+ across all major platforms
Map Pack ranking improvement within 60–90 days
Duplicate listings eliminated
Reviews are the #1 Map Pack ranking factor after proximity — and the #1 conversion factor when prospects choose between you and a competitor.
QR code assets for in-person review requests
DirectGoogle review shortlink setup
Response templates for all star ratings
Negative review recoveryprocess
Review velocity strategy — steady growth Google rewards
Cross-platform monitoring(Google, Yelp, Healthgrades, TripAdvisor)
Businesses with fewer than 50 Google reviews
Businesses competing against 200+ review competitors
Dental, HVAC, Restoration businesses where reviews drive bookings
Businesses recovering from negative review events
5–15 new reviews per month per location
4.7+ star average maintained
Map Pack ranking improvements within 90 days
You serve 8 cities but only rank in one. Geo-targeted landing pages are how you capture every city in your service area — not just your hometown.
1,200–1,800 words of unique, locally-relevant content per page
Local landmarks, area-specific problems, neighborhood references
LocalBusiness schema with geo-coordinates per location
Internal linking architecture connecting all service area pages
FAQ sections targeting local long-tail queries
Local imagery and map embeds
HVAC, Plumbing, Roofing, Pest Control — any multi-city service business
Businesses currently only ranking in their home city
Businesses expanding to new markets
Stores with high-value suburbs and neighborhoods to capture
Ranking in 3–8new cities within 4–6 months
Organic leads from service area pages 3–5x in 6 months
Map Pack visibility expanded across entire service territory
200-point audit covering every Local SEO signal — plus a competitor teardown showing exactly what the businesses outranking you are doing that you aren't.
Citation audit (40+ checks) — NAP consistency, duplicates, missing platforms
Review audit — quantity, velocity, sentiment vs. top 5 competitors
On-page local SEO (50+ checks) — schema, titles, internal links, mobile
Competitor analysis — top 3–5 Map Pack competitors dissected
Map Pack ranking diagnosis — why you rank where you do
35–50 page detailed PDF audit report
Prioritized action items spreadsheet (quick wins highlighted)
90-day Local SEO roadmap
Competitor gap analysis with specific recommendations
1-hour walkthrough call
Businesses that don't know why Local SEO isn't working
New owners inheriting SEO problems from a previous operator
Businesses ranking page 2–3 consistently without improvement
Free 30-minute audit call & I'll show you exactly what's holding your rankings back.
Book a Free Audit Call on Upwork 